Marketing can be a fantastic tool for reaching both new and existing customers and ensuring that they are constantly updated. Email marketing can sometimes be a nuisance both for the sender and the receiver, it’s our job to make sure it is done effectively and benefits all parties involved. Many companies will just send out emails to a list of recipients which can be incredibly generic, these kinds of emails are fairly easy to spot and are usually picked up by spam filters. A true marketing email should be personalised in some way for every recipient to make sure they feel valued and recognise your efforts to communicate with them.