Another big aspect of our business services is ‘search engine optimisation (SEO)’. This is the process of improving search engine rankings for web pages through the use of things such as; keywords, meta tags, media, and quality content. Recently, search engines have been improving in the way they rank web pages, this has become a problem for anyone who is unprepared for such changes.
Search engines now recognise when a web page is intentionally plagued with the same keywords over and over again in an attempt to boost ranking. Instead of searching for web pages that contain the most mentions of the user’s chosen search term, search engines now look for web pages that contain the search term and also contain the highest quality content. This means that web pages that have a high standard of grammar, organisation, and relevance to the user have an increased chance of showing up earlier in the results.